
IMPACTFUL MARKETING,
INFLUENTIAL LEADERSHIP
Shannon Champion is an influential marketing and business leader who combines strategic insight with hands-on execution, drives clarity in complex environments, and delivers high-impact go-to-market strategies across AI, data, and enterprise technology.
With executive-level experience across product marketing, global insights, and analyst relations at B2B technology companies, Shannon is known for her authentic energy, unmatched discipline, and radical candor that fosters growth, sparks innovation, and inspires team excellence.
This site highlights her leadership journey and marketing expertise.
Thanks for visiting!
(digital twin, created with AI)

Services
A thought partner, marketing pro, influential leader, data-driven decision maker… Shannon can serve as fractional CMO, interim leader, marketing or business advisor, or strategic project lead.
Reviews
Shannon is a highly agile, resourceful leader. She doesn’t wait for perfect clarity – she acts with urgency, makes informed decisions, and recalibrates based on customer feedback and ecosystem signals.
– Product Management Executive
Shannon is an exceptional leader, strategist, and collaborator. She doesn’t just lead; she elevates everyone around her.
– SVP, Product Marketing
Shannon leads with clarity, purpose, and a deep sense of ownership. She builds strong, trusted partnerships across the business effortlessly, earning credibility and influence at every level.
– SVP, Product Marketing
Shannon is a sharp, driven, and confident leader who has a gift for empowering others. She has had a profound and lasting impact on my career, and I know I’m one of many.
– Product Marketing Manager

winning VALUES,
key PRINCIPLES, &
other THOUGHTS
Effective marketing leadership is about guiding teams through complexity with strategic vision, demonstrating collaboration, and delivering outcomes that align with business goals. Strong leaders inspire confidence, drive innovation, and create environments where teams can excel in fast-paced tech markets.
This is where I share ideas, reflections, and practical guidance on leadership, marketing, and navigating the ever-changing world of technology. I’m glad you’re here.
CONTACT
Want to talk more about marketing, executive leadership, or both? Would love to hear from you!